Invest In Actively Black

Community round · opening soon

Own the brand
you’re helping
to build.

We’re opening a community round capital raise so the Tribe has the opportunity to invest and own a piece of Actively Black — not just wear it.

Join the Investor Waitlist No commitment · Be first when the round opens
Lanny Smith, founder of Actively Black
“My vision is for Actively Black to be Black owned, not just by the founder, but Black owned by the people. Black owned by the Tribe.
— Lanny Smith, Founder

3 reasons not to invest in the Actively Black community round*

*and the 3 reasons you should. We’d rather lose an investment than mislead the Tribe — so the caution comes first.

Do not invest if…

Sit this one out

You have no savings

Take care of home first. Build up your emergency savings before investing in anything — including us.

*PRIORITIZE A SAFETY NET BEFORE TAKING RISKS
Sit this one out

You want a quick flip

Startup investments are long-term and not liquid. Returns happen when a company is acquired, goes public, or has enough cash to pay dividends to its investors if it chooses.

*FOR CONTEXT: NIKE TOOK 18 YEARS TO GO PUBLIC. UNDER ARMOUR TOOK 9.
Sit this one out

You’re trying to get rich

In community equity rounds, the amount invested and the number of shares owned are not big enough to make you rich. There’s great potential for value growth and a future return — but this is not a lottery ticket.

*WE DON’T WANT ANYBODY GAMBLING THEIR MONEY FOR ACTIVELY BLACK

Still here?
Here are the reasons you should.

The honest case for owning a piece

Invest because

Reason to join

Ownership means something

You get to own a small part of the brand that you love and are helping to build. While there is no guarantee of financial reward, you now have a piece of the potential.

*ALL COMMUNITY ROUND INVESTORS ARE ADDED AS ONE GROUP ON THE CAP TABLE (SPV)
Reason to join

You believe in group economics

Black founders receive less than 0.5% of all venture capital investment. There is strength in numbers when we pool together our united power and resources.

*MOST BLACK BUSINESSES STRUGGLE TO SCALE WITHOUT OUTSIDE INVESTMENT — RELYING HEAVIER ON CONTINUED CUSTOMER SUPPORT
Reason to join

You want to make history with the Tribe

We are building a global, Black-owned entity to connect, celebrate, and uplift Black people across the world — in a way that hasn’t been done before.

*THANK YOU FOR ACTIVELY JOINING THIS MISSION WITH US

Let’s make
history together.

The community round is opening soon. Join the waitlist to be first in line when it does.

Join Tribe Investor Waitlist

Black owned. By the people. By the Tribe.