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ENGINEERED TO ENDURE, PERSEVERE, AND TRIUMPH

WHO WE ARE

A BLACK OWNED ENTITY MADE UP OF FORMER PRO ATHLETES, TALENT FROM NIKE, ADIDAS, AND OTHERS. A PREMIUM ATHLEISURE AND SPORTS APPAREL BRAND DESIGNED BY US, WITH A MISSION TO IMPROVE THE HEALTH AND FITNESS OF THE BLACK COMMUNITY. FOR THE MOVEMENT TO CONTINUE, WE HAVE TO BE ABLE TO KEEP MOVING.

WHY

THE OWNERSHIP AND EXECUTIVE POSITIONS OF EXISTING BRANDS HAVE SHAMEFULLY BEEN MISSING THE VERY CULTURE THAT THE BRANDS HAVE PROFITED FROM. FOR TOO LONG WE HAVE ASKED FOR A SEAT AT THE TABLE AND BEEN IGNORED. SO WE DECIDED TO BUILD OUR OWN TABLE.

OUR COMMUNITIES RANK THE HIGHEST IN DIABETES, HYPERTENSION, AND OBESITY. WE CAN BRING ATTENTION AND CHANGE TO THESE ISSUES THAT AFFECT OUR PEOPLE

WE MUST BE ACTIVE IN OUR OWN HEALTH AND FITNESS, AND ACTIVE IN THE BUILDING UP OF OUR OWN COMMUNITIES. THERE IS NO MORE TIME TO BE PASSIVE. WE ARE ACTIVELY BLACK.

HOW

WE WILL CALL ON THE TALENTS OF BLACK BROTHERS AND SISTERS IN THE AREAS OF DESIGN, BRANDING, MARKETING, PHOTOGRAPHY/VIDEOGRAPHY, E-COMMERCE AND MORE TO PROVIDE THE HIGHEST QUALITY PRODUCTS AND SERVICE. WE WILL UTILIZE THE PROCEEDS FROM THE SALES OF OUR PRODUCTS TO DONATE AND INVEST INTO PROGRAMS THAT DIRECTLY ADDRESS:

1. HEALTHIER FOOD OPTIONS IN BLACK COMMUNITIES AND NUTRITIONAL EDUCATION SO WE CAN EAT BETTER

2. PHYSICAL TRAINING AND EXERCISE SO THAT WE CAN HAVE STRONGER AND MORE FIT BODIES

3. MENTAL HEALTH IN THE BLACK COMMUNITY

THE DOLLARS SPENT WITH OUR BRAND WILL EMPLOY OUR PEOPLE AND BE RE-INVESTED INTO OUR COMMUNITIES.