THERE IS GREATNESS IN OUR DNA

THIS IS OUR JULY 4TH UNIFORM

THIS IS OUR JULY 4TH UNIFORM
FREEDOM AIN'T FREE

WHILE WE CELEBRATE JUNETEENTH AND THE PROGRESS THAT HAS BEEN MADE, WE ALL KNOW THAT THE OPPRESSIVE SYSTEMS IN THIS COUNTRY STILL EXIST. WHEN "INDEPENDENCE DAY" WAS CREATED, OUR PEOPLE WERE STILL ENSLAVED. SO ON THE DAY WHEN THIS COUNTRY CELEBRATES "FREEDOM", THIS COLLECTION IS OUR UNIFORM TO REPRESENT OUR PEOPLE WHO WERE NOT INCLUDED. THIS IS OUR COUNTRY TOO. WE BUILT IT. AND WE WILL CONTINUE REPRESENTING AND FIGHTING.

UNTIL WE ARE ALL FREE!

RE-STOCKED!

OUR ORIGINAL COLLECTION
NEW!
"ALFREDA" HANDBAG

THIS NEW LUXURIOUS AND STYLISH HANDBAG WAS NAMED AFTER OUR FOUNDER'S MOTHER. THE NEW ALFREDA HANDBAG IS NOW AVAILABLE!

AS SEEN WORN BY PRESIDENT BARACK OBAMA
ACTIVELY BLACK x TELEPORT WATCH

WE COLLABORATED WITH THE BLACK OWNED WATCH BRAND, TELEPORT WATCHES, TO DESIGN AND RELEASE AN ACTIVELY BLACK WATCH THAT IS STYLISH AND FUNCTIONAL. GRAB ONE WHILE YOU CAN. LIMITED QUANTITIES AVAILABLE!

NEW COLLECTION!
BLACK WOMEN ARE SUPERHEROES

FROM HARRIET TUBMAN TO ROSA PARKS TO MICHELLE OBAMA... OUR MOTHERS, SISTERS, WIVES, AND DAUGHTERS... BLACK WOMEN HAVE BEEN THE EPITOME OF SUPERHEROES.

THIS COLLECTION IS TO HONOR THEM.

WHILE BLACK WOMEN HAVE LONG EXHIBITED STRENGTH AND RESILIENCE, WE CANNOT IGNORE THE ISSUES OUR QUEENS FACE.

BLACK WOMEN ARE 3 TIMES MORE LIKELY TO DIE IN CHILDBIRTH, AND HAVE BEEN NEGLECTED EVERYWHERE FROM HEALTHCARE TO EQUAL PAY.

PROCEEDS FROM THIS COLLECTION ARE BEING DONATED TO ORGS THAT SPECIFICALLY ADDRESS MENTAL HEALTH, MATERNITY MORTALITY, AND VIOLENCE AGAINST BLACK WOMEN.

NEW!
FAUX LEATHER

OUR LATEST BLACK LABEL RELEASE OF LUXURY ATHLEISURE WEAR. THE WOMEN'S FAUX LEATHER COLLECTION IS FUNCTIONAL FOR THE GYM, YET FASHIONABLE FOR THE STREETS.

FAUX LEATHER COLLECTION

LUXURY ATHLEISURE WEAR
ABOUT US

BLACK OWNED. PURPOSE DRIVEN.

ACTIVELY BLACK INITIATIVES

ACTIVELY BLACK
PREMIUM ATHLEISURE WEAR BY US, FOR US

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