Actively Black is a Black owned entity created by former professional basketball player Lanny Smith.

We saw a void in representation, ownership and investment back into our communities from existing brands that have profited Billions by utilizing Black Talent, Black Culture, and Black consumerism.

This is a brand designed by us, for us.

Our mission is to uplift and re-invest back into the Black community and to improve the mental health and physical fitness of our people.

We are not building an apparel brand. The clothes are just the uniform for the movement.

Everybody is welcome to purchase, wear and support Actively Black regardless of race, gender, sexual orientation or religion.

As long as you know and support our purpose and mission to uplift the Black community, you are welcome into our Tribe.