IF EVER THERE WAS AN ATHLETE THAT EMBODIED AND REPRESENTED WHAT IT MEANT TO BE ACTIVELY BLACK, IT WAS MUHAMMAD ALI. MORE THAN WHAT ALI DID INSIDE THE RING, IT WAS HIS BOLD, UNFLINCHING, UNCOMPROMISING PRIDE IN HIS BLACKNESS AND THE SACRIFICES HE MADE FOR HIS BELIEFS AND HIS PEOPLE THAT MAKE HIM THE GREATEST OF ALL TIME.

WE ARE HUMBLED TO START A 2 YEAR PARTNERSHIP WITH THE MUHAMMAD ALI ESTATE TO HONOR HIS LEGACY THROUGH OUR BRAND, IN A WAY THAT TRULY CAPTURES THE ESSENCE OF WHO ALI WAS AND WHAT HE STOOD FOR.

ACTIVELY BLACK X MUHAMMAD ALI

FIRST DROP: MAY 2023