BET x ACTIVELY BLACK PRE-SHOW ACTIVATION

SWAG SURF + "BLACK GIRL" PERFORMANCE

SWAG SURF

SWAG SURFING IS A CULTURAL MAINSTAY THAT HAS BECOME THE MILLENIAL AND GEN Z VERSION OF "BEFORE I LET GO" BY FRANKIE BEVERLY AND MAZE.

YOU WILL SEE BLACK FOLKS SWAG SURFING AT WEDDINGS, HOMECOMINGS, CLUBS, KICKBACKS, PARTIES, OR WHEREVER WE ARE WHEN THAT SONG PLAYS.

THIS TYPE OF TIMELESS HIT, THAT GETS OUR PEOPLE MOVING, IS PERFECT FOR A BET PERFORMANCE THAT ENERGIZES BOTH THE IN PERSON CROWD AND THE AUDIENCE WATCHING FROM HOME.

WHILE SWAG SURFING MIGHT NOT BE CONSIDERED "WORKING OUT", THE URGE TO MOVE THAT THE SONG CREATES IS SOMETHING THAT SUPPORTS ACTIVELY BLACK'S MISSION TO ENCOURAGE THE BLACK COMMUNITY TO GET MORE ACTIVE SO WE CAN LIVE HEALTHIER LIFESTYLES.

FAST LIFE YOUNGSTAZ

F. L. Y. IS THE GROUP OUT OF ATLANTA THAT CREATED THE SWAG SURF HIT.

THEY WILL BE OUTFITTED IN ACTIVELY BLACK FROM HEAD TO TOE AS THEY PERFORM THE SONG.

WE UNDERSTAND THAT WE HAVE 2 MINUTES OF PERFORMANCE TIME, BUT WE PROPOSE TO CUT THIS PART OF THE PERFORMANCE DOWN TO 1 MIN TO 1:15

BY THE 1 MINUTE MARK, THE INTRO PART OF THE SONG AND THE FIRST CHORUS WILL BE COMPLETED AND WILL HAVE ENERGIZED THE CROWD.

THAT VISUAL OF THE AUDIENCE MOVING IN UNISON DURING THE PERFORMANCE IS SURE TO BE A MOMENT THAT WILL BE SHARED VIA SOCIAL MEDIA

1 MINUTE PERFROMANCE
STORM DEBARGE

@STORMDEBARGE IS AN ACCOMPLISHED DANCER WHO IS BLOWING UP ON SOCIAL MEDIA. SHE IS AN LA NATIVE WHO MOST RECENTLY CHOREOGRAPHED THE DANCES FOR THE LA TRIBUTE DURING THE SUPER BOWL HALFTIME SHOW. SHE IS SIGNING WITH ACTIVELY BLACK AND TO HAVE HER AND A COUPLE OF HER DANCERS ON STAGE WITH F.L.Y. WOULD ADD TO THE ENERGY AND GIVE THAT AUTHENTIC LA VIBE SINCE THE SHOW IS IN LA.

SHOUT OUT TO BLACK WOMEN

WE WOULD LIKE TO USE THE REMAINING 45 SECONDS TO 1 MINUTE AS A SHOUTOUT AND TRIBUTE TO BLACK WOMEN. THAT IS SOMETHING THAT IS AT THE CORE OF ACTIVELY BLACK.

THERE IS A VIRAL TREND HAPPENING ON SOCIAL MEDIA BOTH ON TIK TOK AND INSTAGRAM USING A SOUND FROM THE LAST MINUTE OF PARDISON FONTAINE'S SONG, WHERE HE REPEATS "IF YOU A BLACK GIRL, DO YO' THING!"

BLACK WOMEN ALL OVER SOCIAL MEDIA HAVE BEEN POSTING THEIR TIK TOKS AND REELS USING THAT PART OF THE SONG TO SHOW THEMSELVES EXCELLING IN THEIR BLACK GIRL MAGIC.

SINCE STORM AND HER GIRLS WILL ALREADY BE ON THE STAGE AS BACK UP DANCERS FOR THE SWAG SURF, WE ARE PROPOSING THAT THE DJ SWITCHES TO THIS SONG AND LETS STORM AND HER GIRLS GO OFF ON STAGE AS A SHOUT OUT TO BLACK WOMEN.

LINK TO SONG BELOW

PLAY THIS VIDEO FROM THE 3:24 MARK