"WE'RE NOT ASKING FOR A SEAT AT THE TABLE. WE ARE BUILDING OUR OWN TABLE."

~LANNY SMITH, FOUNDER

WHO WE ARE

A BLACK OWNED BRAND COMMITTED TO PREMIUM QUALITY PRODUCTS THAT CELEBRATE BLACK CULTURE WHILE UPLIFTING AND GIVING BACK TO THE BLACK COMMUNITY.

ALL PEOPLE, NO MATTER RACE OR ETHNICITY, ARE WELCOME TO BUY AND WEAR ACTIVELY BLACK.

BEING PRO-BLACK DOES NOT MEAN WE ARE ANTI-ANYBODY ELSE.

IF YOU LOVE AND SUPPORT BLACK PEOPLE AND BLACK CULTURE AND YOU WANT TO HELP UPLIFT THE BLACK COMMUNITY, ACTIVELY BLACK IS FOR YOU.

WHAT WE SUPPORT

  • PHYSICAL FITNESS

    IN ORDER FOR THE MOVEMENT TO CONTINUE, WE HAVE TO BE ABLE TO KEEP MOVING

  • MENTAL HEALTH

    HELPING GIVE ACCESS TO MENTAL HEALTH SERVICES FOR OUR COMMUNITY

  • HEALTHIER FOOD ACCESS

    ADDRESSING THE ISSUE OF FOOD DESERTS AND LACK OF ACCESS TO HEALTHY FOOD OPTIONS IN BLACK COMMUNITIES

  • HBCU ATHLETICS

    SUPPORTING ATHLETICS AT HISTORICALLY BLACK COLLEGES AND UNIVERSITIES

PHYSICAL FITNESS

IN ORDER FOR THE MOVEMENT TO CONTINUE, WE HAVE TO BE ABLE TO KEEP MOVING

MENTAL HEALTH

HELPING GIVE ACCESS TO MENTAL HEALTH SERVICES FOR OUR COMMUNITY

HEALTHIER FOOD ACCESS

ADDRESSING THE ISSUE OF FOOD DESERTS AND LACK OF ACCESS TO HEALTHY FOOD OPTIONS IN BLACK COMMUNITIES

HBCU ATHLETICS

SUPPORTING ATHLETICS AT HISTORICALLY BLACK COLLEGES AND UNIVERSITIES