In 1992, four friends from Hollis, Queens came together with one vision — to defy the odds and create a line of sportswear made by the people who wore it — FOR US, BY US. The brand they started launched the streetwear industry we know today.

In 2020, Lanny Smith followed in those footsteps and launched Actively Black out of his apartment with the intention to create a premium athleisure brand OWNED BY US and made FOR US.

Actively Black is a descendant of FUBU and we pay homage to "The Greatness In Our DNA" with this exclusive collaboration between Actively Black and The Originators themselves.

Shout out to Daymond John, Keith Perrin, J. Alexander Martin, and Carl Brown.