WE'RE NOT ASKING FOR A SEAT AT THE TABLE ANYMORE. WE ARE BUILDING OUR OWN TABLE.

~LANNY SMITH

INTRODUCING ACTIVELY BLACK

WHO WE ARE

Actively Black is a Black owned entity created by former professional basketball player Lanny Smith.
We saw a void in representation and investment back into our communities from existing brands that have profited Billions by utilizing Black Talent, Black Culture, and Black consumerism.
This is a brand designed by us, for us.
Our mission is to uplift and re-invest back into the Black community and to improve the mental health and physical fitness of our people.
We are not building an apparel brand. The clothes are just the uniform for the movement.
Everybody is welcome to purchase, wear and support Actively Black regardless of race, gender, sexual orientation or religion.
As long as you know and support our purpose and mission to uplift the Black community, you are welcome into our Tribe.

INITIATIVES WE SUPPORT

MENTAL HEALTH

Programs that promote mindfulness, wellbeing, and mental health in the Black community

FOOD ACCESS

Cultivating access to healthier food options in black communities and promoting nutritional education so we can eat better.

SOCIAL JUSTICE

Supporting diversity, equity, and inclusion, and working towards the
economic, political, and social liberation of the Black Community

PHYSICAL FITNESS

Promoting an active lifestyle, and helping our community become stronger and healthier

HBCU ATHLETICS

Investing into the athletic programs of Historically Black Colleges and Universities